Juan Luis Aquino Blay is a personal financial counselor and the founder of JLA Financial Planning. It is a financial advisory firm located in San Juan, Puerto Rico. He works with individuals, professionals, federal employees, and business owners to help organize financial decisions and develop structured long-term financial plans.

His areas of work include financial planning, retirement planning, tax planning, investments, and risk management. He follows a coordinated approach that connects different financial areas into one structured plan rather than addressing them separately.

He operates within the financial environment of Puerto Rico, where local tax regulations and U.S. financial systems often intersect. His work considers how these factors may influence financial planning decisions. Through this approach, he focuses on clarity and organization, helping clients better understand their financial position and long-term planning considerations.