Video gaming is rapidly growing all over the world. It is estimated that the global video gaming industry will reach a value of over $300 billion by 2025. The gaming market in Russia has also grown exponentially over the past decade. This growth is because of high disposable income and people's love for video games. Therefore, it provides ample opportunities for game developers and publishers to penetrate this lucrative market. They can penetrate the Russian market successfully if they provide the game to Russian people in the language that they understand. Here is where video game translation comes to play. Before tapping into the Russian market, you must know about the video gaming industry in Russia. 

Video Gaming Market in Russia

Russia has the largest video gaming market in the world. Approximately, 71 million people in this country love to play games. It is expected that this number can be increased to 81 million by 2025. As far as revenue is concerned, it Is estimated that this year's revenue from the video gaming industry can reach $2.2 billion.

At present, the worth of the Russian gaming industry is over $1.7 billion. A significant part of the Russian population is under the age of 30 which is why the gaming industry is making progress in Russia tremendously. 

You can get leverage from this progress if you go for professional Russian translation services. This is because people get immersed in video games if they are translated into their native language.     

Mobile proliferation in the region is more than before because they are affordable and easily available. The video gaming industry in Russia is dominated by mobile gaming. The major part of the revenue is generated from mobile games. The main task of localization of the mobile game is to improve the mobile game’s user experience (UX) so that they feel that the game is tailored to their preferences.

Other popular gaming platforms in Russia include PC gaming, console gaming, and virtual reality.   Video game popularity in Russia is because of their large population, availability of High-speed internet, and growing middle class. In addition, the Russian government has been supporting the industry through various initiatives and funding programs.

Russian Game Localization 

Just translating a game is not enough. For tapping into the lucrative Russian market, you have to go for professional game localization services. Localization is one step ahead of translation. In this process, not only language is altered but the entire graphics and the user interface are changed according to regional and cultural nuances. In this way, avid gamers feel that the game is designed for them. Moreover, it provides a pleasant gaming experience. In addition, it also guides whether the game is compatible with local hardware and software or not. 

Game localization for the Russian market is very significant. According to the rough estimate, 92% of Russian gamers love to play games in their native language. Therefore, if you don't localize the game for the Russian market then you will lose a large market share. 

Taking Assistance from a Professional Translation Agency 

If you hire a professional translation agency for popular video games in Russia then you can easily capture the Russian market. They assign a native translator with prior experience in the gaming industry to a gaming localization project. They localized the game in a way that resonates with the target market. The translation agencies are also aware of local laws and regulations. Moreover, they make sure that the game is not sensitive to local rules and regulations. Some languages contract while others expand during the translation process. They know how to fix the content and graphics in the user interface. This problem occurs in the localization of mobile games because they have less space on the user interface. 

Examples of Game Localization 

One of the games that is localized in  Russia is the World of Tanks. The Belarusian company Wargaming has developed this game. This game is localized in the Russian language and many others. The native Russian translators translated the in-game text. Moreover, Russian voice actors localized the voiceover. In addition, the game developers have done extensive research to resonate the game with the local laws and regulations. 

The other game which is localized is Cyberpunk 2077. This game was developed by the Polish company CD Projekt Red. Just like World of Tanks, this game is also localized in multiple languages. For this purpose, they hired a professional translation agency. The translation agency has given a game localization project to proficient translators. They localized the game according to the Russian target market. 

Wrapping Up

The Russian market is best for game developers that want to release their games. Before releasing the game in Russia. The game should be translated and localized into the Russian language. For robust game localization services, you must hire a professional translation agency. The native translators at the translation agency know about the laws and regulations of Russia. Therefore they make the game resonate with the Russian market. Mobile usage in Russian is more than before. Mostly the people like to play games on their mobile. Therefore translators localize the games for mobiles so that people can play games on the go.