What is Artificial Intelligence in eCommerce?
Artificial Intelligence (AI) in eCommerce refers to the use of advanced technologies to enhance & personalize online shopping experiences.
Let’s take a look at this simple example:
You’ve most likely noticed product recommendations popping up while shopping online, even before you started searching for them.
So how does it work exactly? –
Behavior Analysis: The AI looks at your past purchase history and browsing patterns.
Predictive Suggestions: It uses this information to predict what other products you might like based on your preferences.
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