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best tiered loyalty rewards programs Programs that offer tiers of loyalty benefits, sometimes referred to as tiered membership plans, divide up their clientele into groups according to spending patterns, degree of engagement, and other pre-established standards. Every tier comes with a unique mix of advantages, awards, and rights; higher tiers usually have more special features and benefits. Businesses can stimulate recurring purchases, raise the average order value, and create a sense of exclusivity and belonging among their most loyal consumers by tiering customers based on their loyalty and offering incentives for them to advance through the tiers.