display manufacturing companies
Touch screen HMI development so far, not only become an integral part of the automation field, but its application industry range also extends from traditional industry to logistics, medical and other fields. With more and more domestic automation industry manufacturers into the research and development of touch screen HMI, China’s touch screen HMI market size is growing rapidly, but also to accelerate the domestic touch screen HMI manufacturers to get the continuous progress of product technology, so that in recent years the market share of HMI to maintain a steady increase.
But when it comes to touch screen HMI products, many people’s first thought is still such as Siemens, Mitsubishi, and other old automation industry giants, but for other touch screen HMI suppliers do not have a too deep understanding or distrust of other brands and stability of the function of the attitude.
The following will be from the brand positioning and reliability, a brief analysis of the differences in touch screen HMI manufacturers.
Touch Screen HMI Manufacturers Brand Positioning
Many HMI supplier giants after years of product and technology accumulation, coupled with a wealth of experience in industrial applications, have their own products in terms of functionality and performance leading the industry trend. Technically strong, most of them are positioned in the middle and high-end market, which is out of reach of most touch screen HMI manufacturers upstream and downstream small and medium-sized enterprises.
The low-end market is mainly dominated by Chinese and Taiwanese brands, with lower prices and relatively good market reputation, occupying half of the global touch screen HMI market. Nowadays, the “thin profit and more sales” road is getting narrower, so many manufacturers increase the development of new touch screen HMI products and the renewal of the original products, or to create product differentiation to enhance their overall competitiveness. The individual takes the lead in upgrading their own product’s brands, such as STONE Tech, in recent years, with excellent product quality and professional after-sales support, has continued to maintain the forefront of the market share ranking of industrial control touch screen HMI manufacturers.
