There are occupations where constant use of social media is expected of employees. So don't beat yourself up if the most of your time spent on marketing strategy consists of checking Facebook, Twitter, and LinkedIn.

The downside is that it's simple to become engrossed in this approach and allow social media to control you instead of the other way around. Having a virtual assistant that can help you with all that comes with being a social media manager is helpful if you want to get yourself organized and help your business flourish. Let me explain.

Expectations from a Social Media Virtual Assistant

What is a social media manager? Before hiring a virtual assistant, you need understand how it operates.

Social media helps small businesses contact customers. That extra time can add up when it comes to blog social media or social media marketing research. Social media virtual assistants prevent social media from taking over your business.

Social media virtual assistants — what to expect? They can :

Multi-social media management - Managing several social media accounts involves responding to messages, posting, sharing, and scheduling content. An skilled social media virtual assistant can do this efficiently so you don't have to.

Targeting your audience - Small businesses require a social media niche. Specialized social media marketing works better. Virtual assistants can manage social media.

Calendar and scheduling - Virtual assistants handle schedules. They can. Your social media manager should instinctively schedule updates for optimum impact. Hootsuite-savvy virtual assistants can.

Marketing and follow-up - Some companies generate so many leads on social media that someone needs to check in and follow up. Follow-ups include social media-linked emails. A virtual assistant with this experience can help you manage this much work.

Social Media Virtual Assistants' Benefits

The above seems fine, but how does it work? As soon as you hire, you'll be astonished by the benefits. Let's start with the most urgent:

Qualified Virtual Assistants

Many see employing a virtual assistant as outsourcing work to someone less qualified. The education, training, and experience of specialist virtual assistants, such social media virtual assistants, is surprising.

According to a 2022 survey of effective VAs, social media management was the most in-demand ability.

VAs are skilled and increasingly drawn to social media. That gives you many VA options.

Affordable Virtual Assistants

Your company hires a full-time social media manager. You'd handle this person's salary, benefits, payroll, and more. Since an eight-hour-a-day commitment doesn't always yield the same productivity as four hours of dedicated work from a virtual assistant—all of which are on the clock—hiring someone full time can be inefficient.

Even with high hourly rates, virtual assistants have an edge over full-time workers. Businesses can set their own budgets because virtual assistants are frequently freelancers or hourly workers.

Social media virtual assistants: where to find them

We stress entry-level social media virtual assistants throughout this essay. It was necessary! Entry-level social media virtual assistants offer the optimal blend of experience, enthusiasm, and pricing.

Acadium's apprenticeship program provides these individuals. An apprentice in Acadium is a digital marketer in training. As a business owner, you can tutor them in real-world jobs that you need help with.

It's mutually beneficial to apprentice. Employees will help you organize and understand your brand. They can help you rethink business demands. Apprenticeship can also help you become a valued corporate leader. Employees can help your business flourish.