A well-designed construction website allows companies to showcase their work, establish credibility, reach more clients, and improve customer communication. It also allows them to generate more effective leads by making it easy for potential customers to contact them through a lead capture form or company contact information.

Testimonials are a great way to build trust on a construction website. They humanize the brand, create emotional connections, and inspire users.

User-Friendly Design

While many construction companies focus on their technical expertise, the way in which they communicate with their clients is a key component of what makes them stand out. Having an effective website can help you create a more memorable experience for your potential customers and drive conversions.

One of the most important ways to do this is by creating a clear message that clearly outlines what services you offer. It is also helpful to add a “Frequently Asked Questions” page that helps your customers understand how you can help them get the job done.

Another of the best construction website design technique is to showcase your work on the home page. This can be in the form of images or videos that capture the attention of your visitors. You can also include a story behind your company and your team, which will allow your prospects to feel more connected with you and build trust in your company.

Finally, it is important to have testimonials on your construction website. This can be in the form of videos or written reviews from past customers. These can show your prospects that you are a trustworthy and professional construction company that is dedicated to providing excellent service. This can help your potential customers make the decision to choose you over a competitor.

Mobile-Friendly Design

When a website is mobile-friendly, it displays accurately on a smartphone’s screen and functions easily for a user. This is a critical factor for business websites, as Google’s search algorithm favors sites that are mobile-friendly and provides helpful tools to test your site.

Mobile-friendly designs use touch and taps rather than mouse clicks to navigate a website. This means less scrolling, fewer images and shorter paragraphs. Large blocks of text are hard for users to read, especially if they’re on the go, so breaking them up with headlines and bullet points helps reduce frustration. It’s also important to reduce the need for data entry. Typing on a small keyboard can be challenging with auto-corrects and mis-fills, and using voice-to-text isn’t always an option (say on a train during morning rush hour). Providing a keypad to enter numbers for form submissions or a “checkout as guest” button for online purchases reduces the number of steps a user has to take to complete a transaction.

A mobile-friendly design can be a simple update to an existing website, or it can be part of a responsive design upgrade that addresses usability and visual appearance across devices. Responsive design goes beyond mobile-friendly, allowing your website to adapt to a visitor’s device by shrinking content and images, adjusting layouts for various screens and devices and changing menu formats.

If you’re unsure of your current website’s mobile-friendly status, contact your webmaster to learn more about getting it updated. You can also perform a free mobile-friendly test on your own or ask employees and loyal customers to navigate your website on their phones. It’s a great way to get new perspective on your site and find areas that need improvement.

Easy Navigation

A construction website should showcase the company's expertise, and it should also be easy for visitors to contact the business. The best way to do this is with a contact page that features all of the relevant information.

In addition, the site should also be optimized for search engines (SEO), which can help the business attract new leads and potential clients. This involves using a mix of keywords, title tags, and image alt text to increase the likelihood of the website appearing in search results.

Many premium construction companies go for an imposing, professional look on their websites, which works well to communicate competence and excellence. However, this can lose a personal connection with users, who are more interested in working with real people and companies that value their business. Desert Star Construction does a great job of balancing this, by creating a site that feels welcoming and approachable.

Using white space is an excellent website design technique because it helps to declutter the layout, making it easier for users to navigate. It's also important to use clear contrast between elements and sections, which helps users distinguish what's relevant from what isn't. Lastly, it's essential to use fonts and line spacing that are easy to read.

Responsive Design

Whether they’re shopping for new construction materials or searching online for a local contractor, your prospects want to get what they need quickly and easily. Having a website that’s easy to navigate on any device is essential to converting visitors into leads and helping your construction business grow.

Responsive web design is a design technique that uses flexible grids and layouts to adapt to any screen size or device. It’s the best way to create a seamless experience for your website visitors, so they can enjoy your content and convert into customers.

The benefits of responsive web design are obvious: It reduces development time and costs by allowing you to work with one set of code and design elements on multiple platforms. And it gives your visitors a better experience, increasing their engagement and satisfaction with your brand.

Having a responsive design is also great for SEO. Google rewards sites that are optimized for mobile with higher search engine rankings. Plus, it’s important for your site visitors to have a good browsing experience on any device, so they’re more likely to come back to your site in the future.

Another benefit of responsive design is that it can help your construction company’s website look more professional. For example, it’s important to avoid using too many different fonts, colors or styles in your website. It can be confusing for users, and it may cause them to leave your website and visit a competitor’s instead.

Also, it’s important to avoid using images that have been rotated, flipped or stretched unproportionally. These types of images can look distorted on smaller screens and might be hard to read. Lastly, it’s important to use white space to add visual breathing room and make it easier for users to navigate your construction website on any device.

Testimonials

Construction companies that rely on their website as the main source of new leads need to design their site with conversions in mind. This means limiting distractions and ensuring that all important information is easy to find.

Testimonials are a great way to demonstrate your company’s reputation to potential customers and build trust. By displaying testimonials on your website, you can give potential clients a sense of your credibility and quality of work without having to do any of the heavy lifting yourself. Having this type of customer feedback also shows your potential customers that other people have had positive experiences working with you, and it will make them more likely to contact you to learn about how they can do the same.

Many construction websites are cluttered with images, text, and other content. This can lead to a confusing user experience, so it’s important that you focus on creating a clean and consistent layout. Use a grid-based layout and incorporate large sections of text to make your website easier to navigate. Using a clean layout and bold typography can also help your site to stand out from competitors and attract more attention.

One way to improve the user experience on your construction website is to add a feature that allows users to get in touch with you directly from your site. This can be as simple as a contact form or more complex like Buildertrend’s Customer Portal, which allows customers to login and manage their renovation project from anywhere in the country. Having this option available through your website is an excellent way to increase your lead generation and streamline the process for your prospective clients.