Here are some additional points about the importance of digital marketing:

• Brand building - An effective digital marketing strategy can help build your brand image, awareness and reputation over time. By consistently publishing good content and engaging with customers online, you establish your brand as an authority and thought leader.

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• Customer service - A strong digital presence allows you to provide quick responses to customer queries and issues, improving customer satisfaction and loyalty. Customers increasingly expect brands to be available and responsive online.

• Data and insights - Digital marketing provides a lot of data and insights into customer behavior, interests, pain points and preferences. This data helps you optimize your offerings, strategies and product roadmap to cater better to your target audience.

• Customer relationships - Digital channels give you opportunities to nurture long-term relationships with customers through personalized messaging, loyalty programs, community engagement, etc. This strengthens brand affinity and advocacy.

• Competitive advantage - Business who effectively leverage digital tools and channels tend to gain a competitive edge over those who don't. This can directly translate to increased revenue, growth rate and market share. 

• Innovation - Digital technologies are constantly evolving and enabling newer strategies, tools and opportunities. Businesses must keep innovating in this space to stay relevant and capture emerging opportunities.

• Employee culture - An outward-facing digital marketing culture can percolate internally within an organization, encouraging collaboration, experimentation and innovation amongst employees.

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Hope these additional points give you more context about the critical importance of digital marketing for businesses today. Digital is really the future, and businesses must adapt to succeed. Let me know if you have any other questions!