The vitamin supplements market is gaining traction owing to its associated health benefits globally. Market Research Future, a firm which specializes in market reports related to the Food and Beverage sector among others, recently forecasted in its report on Global Vitamin Supplements Market Research Report- Forecast to 2030 that the market will demonstrate a remarkable growth during the forecast period.

Vitamin Supplements Market Research is Anticipated to Reach USD 207.21 billion by 2030 With 7% by 2022 - 2030

Vitamins are classified as an organic compound required in very small quantity for growth and maintenance of good health. Vitamins are found in minute amount in numerous foodstuffs and sometimes it is produced synthetically as well. The vitamins that cannot be produced by human body must get it through various foods or through dietary supplements. Vitamins are widely used as dietary supplements, moreover their usage in functional foods and beverages have also increased enormously.

The rise in awareness amongst consumers related to the vitamin supplements has led to favorable market conditions for the global vitamin supplements market. There are several factors that are helping the growth of various vitamin supplements. Increasing health issues followed by rising health awareness is driving the growth of vitamin supplements market. Different vitamins can cure different problems, for instance, Vitamin C can improve immune system, Vitamin D strengthens the bones, and vitamin A improves the vision and so on. Such benefits of various vitamins is shifting communal interest towards consumption of vitamins and include them in their diet in order to prevent all their health problems.

Latest Industry Updates

Dec 2017 Nestle, the maker of Hot Pockets and Purina dog food, is expanding into vitamins and supplements by buying Canada- based company, Atrium Innovations for $2.3 billion. Atrium Innovations makes Garden of Life gummy vitamins, protein powder and protein bars. Atrium also makes fish oil capsules and other supplements under different brand names.

Dec 2017 Purest Vantage has launched Vitamin B Complex Supplement on Amazon. The company is committed to provide the most useful B vitamin supplements to their consumers. The company is focusing on expanding their product portfolio.

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Dec 2017 Kappa Bioscience has announced the global launch of a free vitamin K2 MK-7 quality testing program during CPhI India. The free service is available on all finished vitamin K2 products. The testing will analyze the K2 content and verify that it matches the level specified on the label. The goal of this program is to promote the understanding of K2 stability.

Nov 2017 Smarty Pants Vitamins, makers of the galaxy’s best tasting supplements, showcased four new distinct formulations of their popular gummy vitamins designed specifically for women and men 50+ years of age, and teenage girls and guys, to press at the 2017 Consumer Discovery Show, which took place at Spring Studios in New York City.

Global Vitamin Supplements Market - Competitive Analysis

With the entry of industry players in the Vitamin supplements segment, a trend of solid, volume- driven growth has been observed in the market. Key players in the vitamin supplements market are focusing on acquisitions, and new product launches. Also, there are several efforts made to increase the awareness regarding various vitamins and their importance in the human nutrition. Companies are undergoing partnership agreements, for instance; The Vitamin Shoppe, and Vitamin Angels have been working together for more than 10 years to raise awareness and provide life-changing vitamins to mothers and children in the US and around the world. Continuous R&D is the key to success for vitamin supplements market. Research gives an understanding of proper usage of vitamins supplements. 

In November 2017, the US Food and Drug Administration issued a warning for people taking supplements that includes biotin. Biotin, also known as vitamin B-7, has been found to interact with other chemicals in the blood and make them appear artificially high or low in blood tests, particularly a measure of heart and thyroid health. This may lead healthcare providers to overlook conditions for which patients are at risk. Continuous innovation and new product launches in the market have been opportunistic strategies for market growth rate.

The key players profiled in vitamin supplements market are Glanbia PLC (U.S.), NBTY, Inc. (U.S.), Reckitt Benckiser Group PLC (U.K), Archer Daniels Midland Company (U.S.), DuPont (U.S.), Royal DSM N.V. (The Netherlands), BASF SE (Germany) among many others.

Global Vitamin Supplements Market – Segments

The global vitamin supplements market has been divided into type, form, distribution channel, and region.

On The Basis Of Type: Vitamin D, Vitamin C, Vitamin A , Vitamin B, and others

On The Basis Of Form: Tablet, powder, liquid, and others

On The Basis Of Distribution channel: Store based, and Non-store based

On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.

Global Vitamin Supplements Market - Regional Analysis

The global vitamin supplements market overview is segmented into North America, Europe, APAC, and Rest of the World (RoW). North America is anticipated to dominate the vitamin supplements market followed by Europe. The U.S. is the largest country in North America and one of the leading manufacturer and consumer of vitamin supplements globally. On the other hand, Italy, Germany, France, Sweden, and U.K. are the major contributors in European market for vitamin supplements and is further expected to grow during the forecast period.

Asia-Pacific is the fastest growing region for vitamin supplements. Increasing consumer awareness about the benefits of vitamin supplements and product availability are the major factors driving the growth of vitamin supplements market in this region. Increasing aged population is expected to further boost the demand for vitamin supplements in the Asian region.

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