Market Overview
Decaf Coffee means coffee with less caffeine content as compared to conventional coffee. 90%-95% caffeine content of coffee beans is removed through various processes resulting in decaf coffee. Decaf coffee has grown significantly in the hot beverages industry due to the growing consumption of decaffeinated beverages.
The value of the global decaf coffee market stood at USD 19.5 billion in 2022. This value is projected to reach USD 26.45 billion by 2030. The compound annual growth rate during the forecast period is estimated to be 4.45%.
The Decaf Coffee Market research report continues to witness steady growth, reflecting the evolving consumer preferences for caffeine-free alternatives without compromising on flavor. Health-conscious consumers, in particular, are driving this trend, seeking decaffeinated options that maintain the robust taste and aroma associated with regular coffee. Furthermore, the surge in specialty coffee shops and the availability of a diverse range of decaffeinated coffee products are contributing to market expansion. As the demand for decaf coffee continues to rise, industry players are focusing on innovative decaffeination processes and sustainable sourcing to meet the evolving expectations of consumers while ensuring environmental responsibility. The Decaf Coffee Market is poised for sustained growth in the coming years, as coffee enthusiasts increasingly opt for caffeine-free options.
A huge percentage of the global population, especially those 18-24 years, prefer low caffeine intake. Growing awareness about the harmful effects of caffeine, such as digestive problems, high blood pressure, muscle breakdown, anxiety, fatigue, insomnia, and more, is fuelling the demand for decaf coffee, which boosts the growth of this market. Demand for decaf coffee is also coming from the pregnant female population because scientific research has shown that drinking caffeinated beverages during the first 7 weeks of pregnancy increases the risk of miscarriage. This trend is also propelling the growth of the global decaf coffee market.
The covid-19 pandemic resulted in the closure of cafes and restaurants. It had a negative effect on the market growth of decaf coffee. The availability of multiple substitutes for decaf coffee is a major restraining factor for this market.
Market Segmentation
On the basis of product, the global decaf coffee market is divided into roasted and raw. Raw decaf coffee accounted for 60% of the global revenues in 2019 and continues to have the largest market share. Lower price, soft aroma and growing popularity of home coffee roasters are the main reasons for the dominance of the raw segment. The roasted segment is expected to register the highest CAGR in the forecast period due to growing demand fuelled by roasted decaf coffee's better aroma and flavour.
On the basis of bean type, the market is divided into Arabica and Robusta. Arabica holds the largest market share due to large scale cultivation and high demand owing to naturally low caffeine content, naturally sweet taste due to high sugar content and superior aroma and flavour. The Robusta segment is expected to grow at the fastest rate in the forecast period, mainly due to lower prices of robusta beans.
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On the basis of distribution channels, the market is divided into offline stores and online retailers. Offline stores hold the largest share because customers widely prefer to purchase decaf coffee from supermarkets, hypermarkets and convenience stores. The online segment is likely to register the highest CAGR in the forecast period due to the growing popularity of online retail platforms.
Regional Segmentation
On the basis of regions, the global decaf coffee market is divided into North America, Europe, Asia Pacific, Latin America and the Middle East and Africa.
Europe holds the largest market share, accounting for 35% of the global revenues in 2019. This is because coffee is very popular in this region, and people are becoming more health-conscious. The Asia Pacific is estimated to grow at the fastest rate in the forecast period due to the rising demand for decaf coffee.
Key Players are:
decaf coffee market players are Don Pablo Coffee (US), Cravium Foods LLP (India), Colombian Brew Ground Coffee (Colombia), The Kraft Heinz Company (US), Lifeboost Coffee (US), Dunkin' Brands Group, Inc. (US), Volcanica Coffee, LLC (Costa Rica), Nestlé S.A. (Switzerland), Kicking Horse Coffee Co. Ltd. (Canada), Koffee Kult (US), Eight O'Clock Coffee Company (US), Cafedirect PLC (UK), Fresh Roasted Coffee LLC (US), and Grindhouse Coffee Roasters (UK)
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