The OTC consumer health market consists of over-the-counter non-prescription pharmacy products including vitamins and dietary supplements, skin care products, oral care products, menstrual care products, sleep aids, digestive remedies, pain relief medication, smoking-cessation products and more. These products are intended for use in addressing common ailments without prescription from a health care professional.

Market Key Trends:

One of the key trends in the OTC consumer health market is the rising demand for phytochemical enriched foods and dietary supplements. Phytochemicals are bioactive non-nutrient plant chemicals that provide health benefits beyond basic nutrition. They are believed to reduce the risk of major chronic diseases. With growing awareness about preventive healthcare, consumers are increasingly opting for food products fortified with phytochemicals like carotenoids, flavonoids, polyphenols etc. as a natural alternative to prescription drugs. This drives the demand for OTC Consumer Health products enriched with various phytochemicals from sources like fruits, vegetables, herbs and whole grains.

Segment Analysis

The OTC consumer health market Size is segmented as medication, nutrition products, skin care products, weight management and wellness products, dental care, and others. The medication segment dominates the market and accounted for more than 30% share of the global market in 2023. This is owing to increasing awareness about self-medication and availability of wide range of medicines without prescription.

Key Takeaways

The global OTC consumer health market is expected to witness high growth, exhibiting CAGR of 3.9% over the forecast period, due to increasing awareness about health and wellness. The market size for 2023 is US$ 204.06 Mn.