Market Overview:
Salt substitutes are products that are used as an alternative to table salt or other sodium chloride products in food products. They are used to reduce the sodium intake as consuming high amounts of sodium can cause high blood pressure, heart disease, and other health issues. Common salt substitutes include potassium chloride, magnesium sulfate, and calcium chloride which provide the salty taste without high sodium content. They are widely used in processed foods, soups, snacks, sauces, ready meals, etc.

Market Dynamics:
The global salt substitutes market is driven by increasing health consciousness among consumers and growing cases of lifestyle diseases associated with high salt intake. According to the World Health Organization, excessive sodium intake is linked to high blood pressure, which was responsible for 10.5 million deaths in 2020. This has prompted consumers to reduce their sodium intake, thereby fueling the demand for salt substitutes. Additionally, rising production of low-sodium and sodium-free processed food products by major food manufacturers is also contributing to the market growth. However, high prices of salt substitutes compared to table salt and their slightly bitter aftertaste are some of the factors restraining the market growth.

Key Takeaways:

The global Salt Substitutes Market Size is expected to witness high growth, exhibiting CAGR of 6.1% over the forecast period, due to increasing health consciousness among consumer. People are avoiding regular table salt to manage blood pressure levels.

Read More: https://www.feedsfloor.com/industrial/global-salt-substitutes-market-witness-high-growth-owing-increasing-health-consciousness