Search Engine Optimization is a complex and controversial field, with many different strategies and philosophies and a lot of false information.
So it’s no surprise that it can be tough to know where to start and what to do.
Let’s be honest with you. Don’t go after tricks/hacks or any black hat techniques.
White hat link-building is quite popular nowadays.
However, do you know how to do it the right way? What is the significance of white hat SEO?
Ignore the myths and rumours related to white hat link-building.
You just have to take a different approach and do it strategically.
Let’s understand this topic in depth. Be with us for the next few minutes.
What Is White Hat Link Building?
White hat link building is the mechanism through which you can drive traffic to your website from fellow websites adhering to search engines policies in mind.
Simply put, your white hat link-building efforts do not intend to violate the policies of search engines. None of your white hat link building efforts aims to bypass search engine policies.
Here, your sole aim is to create valuable content and optimum user experience.
What Violates White Hat SEO?
As we are on the verge of knowing the top white hat link building strategies, we want to take you to the other side. That is black hat SEO.
Black hat SEO is the collection of methods that violates the search engine’s terms and policies. Black Hat SEO comes with the following:
Keyword stuffing
Plagiarized content
Rewriting and spinning the article
Spam or hidden links
Doorway pages
If you’re executing your white hat link building strategy, you should refrain from the above-mentioned practices.
Now that you have understood what white hat SEO is, let's focus on how to do it.
Top 5 White Hat Link Building Strategies
Perks of white hat link building are widespread. Being in the industry for years, we have witnessed that there are 5 key strategies that work the most. They are:
1. Guest Posting
Guest posting, also known as guest blogging, is the conventional and relevant path of doing white hat link building.
Here you approach a high authority website to feature your article on their website. As a reward, you get inbound links redirected to your website.
From our journey as a team expert, we recommend avoiding collaboration with websites with low authority.
How to find websites? Do thorough research and find websites that connect with bloggers. Keep an eye on your competitors and list out the websites where they are connecting the most.
Significance of guest posting in SEO: Google treats guest posts as a sign of recommendation from prominent websites. The more you are featured on prominent websites, the better the chances of ranking higher in search engines.
2. Quality Content
The secret behind a successful link building strategy lies in its content. You should depend heavily on the quality of your content.
Understand the keyword intent, research well, and then address all the queries of the user through your content. Cater to all the aspects of that specific query, and you should not leave any stone unturned.
Here’s how you can make it worth reading:
Give some time to create an attention-grabbing headline
Add keywords wherever required
Try to write small paragraphs
Add infographics wherever required
Maintain a flow throughout the blog
3. Craft Linkable Content
The easiest way of white hat SEO technique is to create linkable assets. It can be a great way to drive traffic to your website. Apart from that, it also helps to boost your brand and build authority.
You can create infographics, videos, guides, tutorials, etc. Your main aim is to create something which is worth sharing. If your linkable assets are backed by value, people will add your content to their blogs.
As more people search from mobile friends, make your content mobile-friendly to amplify its reach. And don’t forget to put some time into designing the assets because visual appeal tempts the audience to grab their attention.
4. Broken Link Building
Broken link building is the way of finding ‘404 pages’ of a fellow website and asking them to replace the content with yours. It seems like you're offering help to some websites by modifying their link.
Here you will target sites with a huge number of links. But why? The more the number of links, the better the chances of getting it broken.
Broken link building enables you with a great amount of traffic from prominent websites. Broken Link building helps you to build authority by getting featured on high quality websites.
To get optimum results, write content for relevant niches.
5. Write On Popular Topics
This may sound strange, but it’s the smartest approach to meet your goal. Research for content that is popular and has a steady traffic flow.
Strategize about how you can make those better, and come up with a fail-proof plan. Write content that is superior to the existing one.
Keep an eye on the backlink profile of your competitors. Consider how you can get those links to your website.
We highly recommend this method because it's less risky and can fetch you an ample amount of traffic.
6. Utility Link building
Are you dealing with local products? If yes, then utility link building is your perfect choice. It doesn’t require you to create content - it saves time. All you have to do is to send an email.
Scan for local government's resource or utility pages, then reach out to them. Ask them to incorporate your site as a resource.
By doing so, you increase your site's reach and get introduced to your target audience without much effort.
White Hat Optimization Key Factors
No matter what strategy you are banking on, you should consider the essential factors responsible for white hat optimization.
Here’s how you can optimize your white hat strategy:
Faster loading time on your website.
Mobile-optimized content is key.
Optimize meta tags with keywords.
Finally, the ultimate tip from our side is that - do not to get tempted by black hat techniques.
If you come up with any doubts, feel free to ask. We will be more than happy to help you out!
