The global digital video advertising market size is expected to reach USD 1,136.35 billion by 2032, according to a new study by Polaris Market Research. The report “Digital Video Advertising Market Share, Size, Trends, Industry Analysis Report, By Type (Desktop, Mobile), By End Use (Retail, Automotive, Financial Services, Telecom) By Region, And Segment Forecasts, 2024- 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The abundance of data empowers marketers to conduct in-depth analysis of user behavior and preferences, facilitating the delivery of personalized and targeted advertisements based on audience viewing trends. Furthermore, the incorporation of analytics tools within advertising platforms allows advertisers to assess the performance of their campaigns, making it possible to implement necessary adjustments and optimizations in real-time.

In the future, blockchain technology holds great potential to revolutionize the advertising industry and offer compelling growth opportunities for advertisers. As a secure distributed ledger, blockchain allows for the safe and transparent tracking of audiences, ad paths, budget allocations, and conversion rates, accessible only to network participants. When a buyer purchases an impression, it undergoes verification by the publisher before being added to the ledger.

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Integration of cloud computing technology with digital video advertising is poised to drive significant growth in the sector. Cloud computing's advanced capabilities enable the efficient distribution of dynamic and interactive advertisements to brands and marketers. An ad-based cloud platform empowers brands and marketers to optimize their advertising spend across multiple channels effectively. Cloud-based supply-side platforms play a crucial role in enabling advertising agencies to efficiently produce and offer diverse video advertisements tailored to the specific needs and requirements of their clients. Additionally, cloud-based platforms are anticipated to streamline the creation of personalized ads through innovative optimization products.

Furthermore, leveraging AR-enabled advertisements offers cost-effective alternatives for brands and agencies compared to traditional print media campaigns. AR technology allows for marker-based and location-based advertisements, enabling companies to implement hyperlocal advertising strategies, which can significantly enhance sales outcomes. By embracing AR technology in digital video advertising, businesses can tap into its unique capabilities to engage their target audience in innovative ways, leading to increased brand awareness, higher customer engagement, and improved sales performance.

Augmented Reality (AR) technology into digital marketing techniques presents exciting growth opportunities for the digital video advertising market. The immersive and interactive nature of AR provides viewers with a better interpersonal experience, allowing marketers to establish deeper connections and create a more compelling brand image, ultimately driving sales.

Digital Video Advertising Market Report Highlights

• Mobile segment anticipated to grow at the fastest rate, owing to rise in penetration of smartphones in the emerging nations
• Retail segment will grow at the fastest rate, due to increase in trend of buying from e-commerce sales
• APAC exhibited highest CAGR, primarily due to lost cost internet plans, and subscription free media platforms
• The global key market players include Conversant, Longtail Ad Solutions, Tremor International, Verizon Media, and Viant Technology

Polaris Market Research has segmented the digital video advertising market report based on type, end use, and region:

Digital Video Advertising, Type Outlook (Revenue - USD Billion, 2023 - 2032)

• Desktop
• Mobile

Digital Video Advertising, End Use Outlook (Revenue - USD Billion, 2023 - 2032)

• Retail
• Automotive
• Financial Services
• Telecom
• Consumer Goods & Electronics
• Media & Entertainment
• Others